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Why choosing a reliable virtual and hybrid events platform is critical to a successful enterprise event strategy

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Key takeaways

  1. A dependable event platform will enable smooth and successful events, allowing enterprises to drive value and meet their goals

  2. To deliver on ROI goals and create an engaging experience for attendees, enterprises need to partner with event platforms they can trust and rely on

  3. There are critical considerations to take into account when it comes to selecting the best-fit virtual and hybrid events platform for your enterprise needs

  4. Dexper is built not only to be completely customizable to your unique brand but, when it comes to reliability, our track record speaks for itself.

“Ability is important in our quest for success, but dependability is critical.” – Zig Ziglar.

As enterprises adapt to the changing landscape, virtual and hybrid events have become an integral part of business operations. With this shift, it is essential for event platforms to not only provide a variety of capabilities but also be reliable in order to ensure smooth and successful events. Without dependability, events can suffer from technical glitches, resulting in dissatisfaction among attendees and damaging the event’s credibility.

Reliable event platforms also offer peace of mind for event organizers. When enterprises can trust that their platform will perform consistently, they are able to focus on creating engaging content and delivering a valuable experience for attendees.

Reliability means consistently delivering on promises and expectations. In the world of virtual and hybrid events, this includes smooth technical operation, reliable customer support, and data security.

Why reliability matters

Virtual and hybrid events are a large investment for any organization in terms of both time and money. According to research carried out by Markletic, the average cost per attendee for an enterprise-level virtual conference is between USD 1000 and USD 1500.

With such high stakes, event planners need to be confident that their platform will consistently deliver a positive and valuable experience for attendees. Lag time, technical difficulties, and data breaches can all lead to a sub-par event experience and even damage the credibility of the enterprise hosting it.

To deliver on ROI goals and create an engaging experience for attendees, enterprises need to partner with event platforms they can trust and rely on. In today’s virtual and hybrid event landscape, reliability is not just a nice-to-have. It is crucial for success. The rise of virtual and hybrid events has created a need for enterprises to deliver on more underlying quality aspects like privacy, security, data regulations, and integrations. That all needs to work in order for these events to be successful. And while there are many benefits to virtual and hybrid events, including increased reach and engagement with global audiences, these events also come with their own set of challenges. Data regulations must be adhered to in order to protect the information of attendees. And integration is key to ensuring that enterprise virtual and hybrid events run smoothly. Enterprises need to be aware of these underlying quality aspects in order to deliver successful virtual and hybrid events.

How to assess reliability

A reliable event platform will enable smooth and successful, but most of all predictable events, allowing enterprises to consistently drive value and meet their goals.

Therefore, it’s vitally important to consider the platform’s track record. Are they able to provide testimonials or references from previous events? Do they have a solid customer support system in place, and are they transparent about their data security measures?

In practice, what’s needed is a private, secure and reliable platform as well as incredibly high service before, during, and after events.

Technology matters

There are three critical considerations to take into account when it comes to selecting the best-fit virtual and hybrid events platform for your enterprise needs.

1. Stable platform performance

In order to remain competitive, enterprises need to look for virtual and hybrid platforms that offer a combination of flexibility, scalability and reliability. A serverless, cloud-based infrastructure can ensure a reliable platform capable of handling high volumes of traffic and preventing lag time during live events, as well as very low loading times.

When downtime equals lost revenue and damaged credibility, the stability provided by a cloud platform is crucial.

2. Security and privacy

As enterprises look to virtual and hybrid platforms to facilitate effective knowledge transfer and communication with their global audiences, they should prioritize finding single-tenant cloud solutions. With a single-tenant cloud solution, businesses can be assured of maximum privacy and security for their events, as the infrastructure and data are not shared with other clients. This is in contrast to multi-tenant solutions, which do share infrastructure and data between clients. By opting for a single-tenant cloud solution, enterprises can have the peace of mind that their events are being hosted on a secure and private platform.

To remain GDPR compliant and protect sensitive data, it’s important to choose a platform that offers secure hosting, encryption, and password protection. And to prevent security breaches and data misuse, the platform should carry out penetration tests and have strict access control policies in place.

3. Support and guidance

By aligning your goals and objectives with a team that has a wealth of experience and knowledge, you can ensure that your event is successful no matter what obstacles are thrown your way. From start to finish, a great partnership will provide you with the support you need to navigate these uncharted waters and deliver an exceptional event.

It’s also important for the platform to have contingency plans in place in case of technical difficulties. This includes having a backup server or alternative solutions ready to go in the event of any issues.

Reliability is key

By carefully evaluating and selecting a platform that offers secure infrastructure, privacy protection, a dedicated support team, and contingency plans in place, enterprises position themselves in the best possible way to run a successful virtual or hybrid event.

Dexper is built not only to be completely customizable to your unique brand but, when it comes to reliability, our track record speaks for itself. With zero downtime to date, Dexper provides a secure and reliable platform for enterprises to connect with their global audiences via virtual or hybrid events.

Final thoughts

When events are critical to your enterprise’s outreach to customers and clients, choosing a reliable platform is paramount. Choosing a platform that offers the necessary infrastructure, security measures, support team and contingency plans is key to ensuring the success of your event.

Dexper’s platform for enterprise flagship events provides the stability and support you need for successful virtual and hybrid events. We have the expertise and track record to ensure a smooth and successful event.

Our team includes a track manager to run the show, a production manager for partnership alignment, user support specialists to ensure attendees can access the event platform, and more. With this team in place, you can be confident that your events will run smoothly and deliver the results you need.

Get in touch to learn more about how our platform and team can support your enterprise to deliver immersive and engaging events with confidence and reliability.