Today, marketers, brand managers, and event planners must be prepared to develop highly personalized content experiences to keep up with the demands of diverse and global audiences.
Digital leaders, now more than ever, must keep the consumer in sight, placing them front and center of content experiences, strategy, and measurement programs.
By putting their customers first and centering event experiences around them, enterprises can truly create remarkable digital experiences that deepen customer loyalty, conversion, and brand advocacy.
Dexper 365 provides your global audience with a way to interact with your brand whenever and wherever they like, creating an always-on touch point from which they can glean information.
The origins of “now”
It’s no wonder we’ve moved into the age of the “now” consumer. Today, marketers, brand managers and event planners must be prepared to develop highly personalized content experiences to keep up with the demands of digital audiences.
The “now” consumer has undoubtedly been born from the unprecedented times we are living in. Hyper-connectivity, multi-device usage, and 24/7 access to content means that event planners now need to customize and personalize their event experiences to suit the unique needs and interests of their global audiences.
In today’s environment, companies must be ready to deliver sophisticated levels of relevance in order to keep up with the now consumer. This can be achieved through various means, including personalized website experiences, targeted content marketing, and social media engagement tools.
But it doesn’t stop there. Marketers also need to think about how they can build communities, harness the power of live events and customer feedback, and channel the power of data intelligence to keep up with the ever-shifting demands of the now consumer.
This is where digital event personalization comes in. By accurately anticipating your audience’s needs and desires, you can create truly remarkable digital experiences that transform your content into a valuable marketing tool for your brand.
Personalizing truly remarkable digital content experiences for your global audience is now a necessity rather than a nicety
The challenge for enterprises is to build hyperconnected bridges across borders and connect with their customers in powerful ways – connecting the dots between product, service, messaging, and customer experience so that these can be tailored to meet their distinct needs at any given time.
Digital leaders, now more than ever, must keep the consumer in sight, placing them front and center of content experiences, strategy, and measurement programs. The vision should be to foster digital experiences offering personalization, compassion, and connectivity; experiences that offer users access to new knowledge unfettered by physical, cultural, and linguistic boundaries. The UN prioritizes this type of knowledge-sharing as a key factor in combatting inequality and injustice, seeing knowledge-sharing as “a superpower”. Content platforms for global enterprises have an important role to play in spreading the benefits of this cross-cultural connectivity to their customers.
Staying in control over the experience your stakeholders have with your content
Controlling the experience of content consumption has become a major priority for businesses looking to keep up with the demands of today’s digital landscape. By taking ownership over how a brand is perceived, enterprises can ensure that their content reaches new audiences and stands out while positioning themselves as an innovative leader in their industry.
There are several distinct experiences audiences have with brand content, including:
Asynchronous: As the future of brand experiences unfolds, the concept of asynchronous availability suggests that the future is one in which anyone can consume content or take part in events whenever it is most convenient for them. This model of flexible accessibility allows brands to more effectively reach their audiences, wherever they are and however often they engage with the brand.
Personalized: By understanding a user’s context and tailoring brand experiences to their needs and preferences, enterprises can foster deeper connections with users and create engaging experiences that go beyond the surface. Through this tailor-made approach, organizations have the opportunity to embrace their global audiences on a one-to-one level, providing them with individualized content they are sure to find valuable.
Branded: Creating brand experiences for an audience to connect with should be a top priority for any business. It’s about creating a narrative and design that matches your brand identity, captures attention, and keeps it throughout the course of the brand journey.
Integrated: This means that all content, resources, and events should be intertwined in your marketing funnel to bolster brand experiences and personalize customer journeys. Working from first-party data (as opposed to third-party cookies) gives your brand the edge in creating these experiences as they are based on the relationships your enterprise has with its audience rather than tracking their internet search history. Combining data with strategies allows brands to build unforgettable brand experiences that pull prospects through the funnel and ultimately drive conversions.
Why enterprises should operate more like media companies
Creating content like a media company can be the difference between success and failure in today’s business world. It requires an understanding of how to develop engaging material that speaks directly to your target audience, as well as having expertise when it comes to ownership and distribution of this vital resource.
When an enterprise truly owns its own content experiences, it can reap numerous benefits. The most obvious of these is the ability to control exactly which messages are being delivered. Enterprises wishing to create digital content experiences tailored specifically to their brand’s community can leverage their own digital channels. Using third-party platforms might initially seem attractive because they come at zero cost, but these sites don’t offer an exclusive hosting experience for your customers. Rather, the algorithms within these platforms are designed more for their business benefit than yours; viewers will end up being distracted by other videos and ads, instead of focusing on what you have to offer.
Enterprises that focus on building an exclusive digital space for their global audiences will facilitate knowledge transfer and sharing that is genuine, relevant, and on brand. By embracing the concept of knowledge-sharing as a superpower as well as an owned media content strategy, enterprises can create truly remarkable digital experiences that convert.
Personalized, asynchronous content experiences have the potential to transform enterprise brand marketing
By putting their customers first and centering content experiences around them, enterprises can truly create remarkable digital experiences that deepen customer loyalty and brand advocacy. Virtual or hybrid event personalization gives audiences a sense of ownership over the content experience, increasing their engagement and helping to build a sense of community.
To truly succeed in the post-digital era, enterprises must embrace a media-centric mindset, putting their customers at the heart of all they do. Only by focusing on building truly remarkable digital experiences that nurture customer connections and deliver value will enterprises be able to achieve the coveted status of a digital leader.
By partnering with a leader in virtual and digital content experiences, enterprises can create personalized, memorable digital experiences for their global audiences. Whether providing customized, asynchronous digital content experiences or leveraging the power of connecting virtual or hybrid event experiences with all the other content your brand has built. The team at Dexper is committed to helping enterprises succeed in the age of the now consumer. Dexper 365 provides your global audience with a way to interact with your brand whenever and wherever they like, creating an always-on touch point from which they can glean personalized information.
At Dexper, our vision is to transform the way global professionals interact with enterprises’ information, whether through activations like flagship events and webinars, or on-demand content like videos, podcasts, or blogs. We want to create opportunities for the next generation of professionals to engage beyond limits and boundaries. We stand by this pledge – providing our clients with a private, secure and reliable platform that consistently operates with zero downtime to date. Along with this assurance of success comes unwavering service before, during, and in between events. We provide the tools and guidance you need to achieve your goals, recognizing all the while that your brand, events, platform, and content are exclusively yours. By standing at the forefront of digital innovation, we’re ready to empower you with the digital solutions needed for success.
Sparked your interest?
Begin the conversation with our team today and discover how Dexper can help you create unforgettable digital content experiences.