The 2020 shift of all events being forced online made it necessary to have more engaging virtual experiences. Since then, many advances in technology have changed how virtual and hybrid events are delivered, as well as what participants expect from these events.
Even amidst the current rush to return to in-person events, there is still a strong market for virtual and hybrid events. A recent survey by Skift Meetings reveals that only about one-third of event planners say that all their future events will be in person only. This means that a significant number of planners are choosing to use virtual and hybrid events. Research shows that hybrid or virtual events will become the default choice in the near future, especially for large enterprises that need to keep their global audiences connected, engaged, and informed. With this in mind, let’s look at the reasons why it may be beneficial to customize your platform for your flagship digital events.
Flagship digital events involve many moving parts
Events are complex, multi-faceted affairs and they involve all sorts of moving parts, from the design, development, and planning to production, marketing, and execution. And when you throw virtual and hybrid events into the mix, things can get even more complex and challenging.
This is why it’s important to have a platform that is specifically designed for digital events, one that can handle all the moving parts and provide the needed flexibility to make your events successful.
A custom platform allows you to tailor each of the components – registration, hosting, reporting, etc. – so that the platform seamlessly integrates with your brand and supports your unique needs. For example, you may want to customize the registration design and flow so that it aligns with your brand image, or you may want to create a custom dashboard or reporting system that gives you greater insight into your event performance.
The user experience
To create a truly exceptional digital experience for your participants, it is imperative to have a platform that truly meets their needs. The event platform should be easy to use for all users, with little instruction required. The event itself should be designed in a way that is fair and accessible for all users, regardless of their prior knowledge or experience. This means that the event platform you use should support a variety of user types, including those with disabilities, and feature an interface that is clear and uncluttered.
A technical partner, not just a vendor
If you choose to work with a custom platform provider, you can be certain that they will provide the ongoing support and expertise enterprise flagship events require. Choosing to work with a team that not only has a strong understanding of the technologies involved in digital events, but one who can provide high-level guidance and fit the platform to your brand and event needs, will be a huge asset in creating an exceptional digital experience for your attendees.
You can’t underestimate the power of a good technical partner. You need someone who knows how to tackle new challenges and work towards solutions that are feasible in terms of both budgetary and time constraints.
Factors to consider when determining whether a customizable platform is right for your event
As the digital events market matures, event managers have access to an increasingly diverse range of virtual and hybrid event solutions. For enterprise event managers, it is important to identify when a customizable digital event platform will best meet their needs.
When evaluating whether a customizable digital event platform is right for your enterprise event, ask yourself these questions: Does my event require a high degree of customization? Will a customizable platform provide greater value in terms of features and flexibility? By answering these questions and the ones that follow, you can determine whether a customizable platform is the right solution for your next enterprise event.
What are your brand’s requirements? Are you ok with just using some colours and a logo to distinguish your flagship digital event platform, or should the look and feel of the platform be completely designed towards your brand?
What are your security requirements? Will a standard solution suit the needs of your enterprise, or do you want to ensure that particular security requirements, including pen testing, environment monitoring, and single tenant cloud infrastructure, are upheld in keeping with your brand’s reputation?
What are your analytics requirements? Are you looking for advanced analytics and are you looking to integrate data into your company workflows? How strict are the privacy regulations in your market? Are there any industry-specific requirements that need to be met? Is the platform you choose GDRP compliant and will it allow for data integrations when needed?
What are your functional requirements? Are you ok with a plug and play set up or do you want to create something truly unique for your global audience? Will you need to customize things like the event registration process, online Q&As, accessibility features, audience interaction features, and other aspects of the platform?
To what extent do you want to integrate your event experience into asynchronous post event strategy? Do you want to your content attractive and easily available to your audience in a curated format or post-event content marketing? Do you need an event content platform that gives you the ability to create a content library for your on-demand event content, so that your your global audience can access it anytime, anywhere?
Ultimately, flagship digital events require a unique and powerful platform that is optimized for the needs of enterprise events. Whether it’s the look and feel of the platform or the data connections for analytics and leads generation, the right platform will make the difference between a good event and a great one.
If you want to take your event experience to the next level, consider working with a customized platform provider who can help you tailor all aspects of your digital event experience – from registration to hosting your event to collecting data and beyond.
Dexper’s virtual and hybrid event platform is designed to support the needs of flagship events and is built to be customized to fit your brand and event needs.
Our team guides you to create an exceptional digital experience that not only integrates with your brand but also provides integrations and APIs that support your event data and ROI goals. We offer a flexible and intuitive build process that makes it easy to create an event that is perfect for your needs. And because our platform is built on top of the latest web technologies, the range of APIs and integrations we can offer is truly adaptable, giving you the ability to suit your enterprise’s unique needs and requirements. CRM integrations, for example, allow you to track leads and measure event performance. And our team of experts is always available to provide guidance and support as you move forward with your custom platform solution.
If you’re looking for a virtual and hybrid event platform that supports enterprise flagship events, a customizable solution like Dexper is the right choice for you.