Insights on virtual and hybrid events.
Strategy, technology and lessons learned from running flagship digital events for enterprises and their global audiences.
Contingency by design: How virtual and hybrid event planners can plan for the unexpected
By creating safeguards that anticipate worst-case scenarios and developing a contingency planning policy statement as well as well-researched plans with thorough recovery strategies, event planners can create successful events under any circumstances.
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How to engage stakeholders using owned content and events
At the core of a successful strategy for community building and engagement with your brand lies owned content. It’s no longer enough to rely on external forms of content distribution to reach your target audiences; owned content empowers you to build genuine relationships with people interested in what you offer, by providing them with meaningful information which connects them to your mission and drives interactions.
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Owned media: Why enterprises should retain control over their content
One of the biggest challenges facing businesses in the modern era is ensuring that they are able to effectively manage and control their content. When a company optimizes the channels, it controls (owned media), it creates a stronger brand that attracts new clients.
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The benefits of creating truly remarkable digital content experiences
It’s no wonder we’ve moved into the age of the “now” consumer. Today, marketers, brand managers and event planners must be prepared to develop highly personalized content experiences to keep up with the demands of digital audiences.
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Why enterprises need a custom approach to flagship virtual and hybrid events
The 2020 shift of all events being forced online made it necessary to have more engaging virtual experiences. Since then, many advances in technology have changed how virtual and hybrid events are delivered, as well as what participants expect from these events.
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How analytics help make smarter virtual and hybrid events
Analytics are allowing virtual event organizers to gain a deeper understanding of their attendees’ activity and preferences. But which metrics are most important?
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The essentiality of hybrid and virtual event security
Cybersecurity is an important factor for just about every business that has a digital presence, and this need for security extends to virtual events as well.
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Why UX is a critical factor for enterprise flagship virtual or hybrid events
In 2007, to launch Apple’s first iPhone, Steve Jobs famously took to the stage at the MacWorld conference to present his revolutionary device to a packed audience. In front of 2,500 excited fans and journalists, Jobs delivered a keynote presentation that was hailed as one of the best in history.
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How to set the right goals for your enterprise flagship virtual or hybrid event
They are such an ingrained part of event planning practices that we often forget to step back and ask ourselves about the purpose of our event goals. Are they aligned with our company’s mission and values?
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Why choosing a reliable virtual and hybrid events platform is critical to a successful enterprise event strategy
“Ability is important in our quest for success, but dependability is critical.” – Zig Ziglar.
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Virtual and hybrid events: Immersed branding and event planning strategies
”Your brand is a story unfolding across all customer touch points.” So said digital media guru Jonah Sachs. An enterprise’s brand is its most valuable intangible asset, it tells the world who they are, what they do, and why anyone should care.
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The five-step guide to becoming a data-driven event manager
As the business events industry continues to evolve, hybrid events are becoming significantly more popular.
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Event content: How virtual and hybrid events are reshaping the way enterprises connect with their global audiences
Driven in large part by the omnipresence of digital technology, as well as a mindset shift toward remote work and collaboration, enterprises are embracing virtual and hybrid events as a way to enhance their connection and community-building efforts with their global audiences. This, in turn, is affording a powerful opportunity for once-ephemeral event content to be transformed into evergreen content that can live on and continue to generate value long after the event itself has ended.
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